Furrl

Looks Feature

• Introduced a "Looks" feature where influencers or users can create curated frames containing a collection of matching products.
• This pre-styled solution enables users to purchase entire looks effortlessly, saving time and enhancing satisfaction.

Outcome: A more seamless shopping experience with increased conversions for curated product bundles.

Optimised Checkout Flow

Problem: The checkout process was lengthy, causing user drop-offs.

Improvements

• Reduced the checkout flow to three steps

1. Product Selection
2. Address Addition (with OTP verification integrated here to remove redundant clicks).
3. Payment (order summary added in a dropdown to minimize page transitions).

• Incorporated return-related prompts in the return flow. For size or defect-related issues, users were encouraged to exchange instead of returning.

Outcome

• Reduced clicks by 30%.

• Lowered return rates by addressing user concerns early in the process.

Home Feed UI Changes

Problem: The home feed lacked appeal and engagement.

Solution

• Enhanced the visual hierarchy and usability of the home feed.
• Dynamic widgets were added to support sales and promotional events, enabling the categories team to highlight collections more effectively.

Outcome
Increased user engagement and sales during promotions.

PDP (Product Detail Page) UI Changes

Problem: High return rates due to lack of clarity on product details and care instructions.

Improvements:

• Displayed the amount saved prominently to attract attention.
• Highlighted tags like "Bestseller" and "Handmade" with a visually appealing style.
• Clearly detailed terms and conditions to manage user expectations.
• For delicate fabrics, highlighted care instructions such as "Dry Clean Only," ensuring users understood maintenance needs upfront.
• Displayed estimated delivery times prominently.
• Added a "Contact Us" modal for instant support, redirecting users to WhatsApp with a pre-filled query message and product link.

Outcome:

• Reduced product returns by 20%.
• Improved user trust and clarity.

Dynamic Widgets for Sales

Problem: Limited flexibility during sales periods for showcasing collections.

Solution:

• Added multiple dynamic widgets to the app, allowing the categories team to feature collections with enhanced visuals and tailored messages during sales events.

Outcome:

Higher visibility and engagement for sales collections, leading to increased revenue.

Improving COD (Cash on Delivery) Transactions

Problem: High reliance on COD led to logistical inefficiencies and increased return rates.

Solution:

• Introduced a COD fee displayed prominently during the payment process to encourage prepaid orders.

Outcome: Reduction in COD orders and improved profitability.

Results

• Increased user satisfaction through streamlined journeys and enhanced visual experiences.
• Reduced return rates by 20% through clarity in product information and return processes.
• Improved operational efficiency with COD reductions and dynamic sales features.
• Successfully expanded the platform’s presence to the web without compromising quality.

Conclusion:

These strategic UX/UI enhancements not only addressed user pain points but also drove significant business results, showcasing the power of design in solving complex challenges.