Introduced a "Looks" feature where influencers or users can create curated frames containing a collection of matching products.

This pre-styled solution enables users to purchase entire looks effortlessly, saving time and enhancing satisfaction.

Outcome: A more seamless shopping experience with increased conversions for curated product bundles.

Problem: The checkout process was lengthy, causing user drop-offs.

Address Addition (with OTP verification integrated here to remove redundant clicks).

Payment (order summary added in a dropdown to minimize page transitions).

Incorporated return-related prompts in the return flow. For size or defect-related issues, users were encouraged to exchange instead of returning.

Lowered return rates by addressing user concerns early in the process.

Problem: The home feed lacked appeal and engagement.

Enhanced the visual hierarchy and usability of the home feed.

Dynamic widgets were added to support sales and promotional events, enabling the categories team to highlight collections more effectively.

Outcome Increased user engagement and sales during promotions.

Problem: High return rates due to lack of clarity on product details and care instructions.

Displayed the amount saved prominently to attract attention.

Highlighted tags like "Bestseller" and "Handmade" with a visually appealing style.

Clearly detailed terms and conditions to manage user expectations.

For delicate fabrics, highlighted care instructions such as "Dry Clean Only," ensuring users understood maintenance needs upfront.

Displayed estimated delivery times prominently.

Added a "Contact Us" modal for instant support, redirecting users to WhatsApp with a pre-filled query message and product link.

Problem: Limited flexibility during sales periods for showcasing collections.

Added multiple dynamic widgets to the app, allowing the categories team to feature collections with enhanced visuals and tailored messages during sales events.

Higher visibility and engagement for sales collections, leading to increased revenue.

Improving COD (Cash on Delivery) Transactions

Problem: High reliance on COD led to logistical inefficiencies and increased return rates.

Introduced a COD fee displayed prominently during the payment process to encourage prepaid orders.

Outcome: Reduction in COD orders and improved profitability.

Increased user satisfaction through streamlined journeys and enhanced visual experiences.

Reduced return rates by 20% through clarity in product information and return processes.

Improved operational efficiency with COD reductions and dynamic sales features.

Successfully expanded the platform’s presence to the web without compromising quality.

These strategic UX/UI enhancements not only addressed user pain points but also drove significant business results, showcasing the power of design in solving complex challenges.

To streamline user journeys, enhance engagement, and reduce product returns through targeted UX/UI improvements across the platform’s app and web interfaces.

 A more seamless shopping experience with increased conversions for curated product bundles.

Increased user engagement and sales during promotions.

 Higher visibility and engagement for sales collections, leading to increased revenue.

: Reduction in COD orders and improved profitability.

Furrl

- Worked as a UX/UI Designer for an e-commerce app, leading a complete redesign to improve aesthetics and functionality.

- Conducted A/B testing to optimize checkout flows and enhance user engagement.

- Performed user research and behavioral analysis using Microsoft Clarity, identifying pain points and implementing data-driven solutions.

- Developed a comprehensive design system to streamline workflows and improve team efficiency.

- Ensured timely feature rollouts with thorough pre-release testing and monitoring post-release performance.

- Delivered a seamless and optimized user experience, driving significant growth in users and engagement.

- Designed intuitive user interfaces for Async, a decentralized multichain protocol that enables token funded micro-tasks.

- Developed seamless user flows to enhance accessibility and engagement for Web3 contributors.

- Created prototypes and wireframes to visualize and refine the platform's functionality.

- Optimized the user experience to align with the protocol's goal of accelerating project contributions in a decentralized ecosystem.

Worked on diverse UI-focused projects, including an astrology app and a tiles e-commerce platform. Gained valuable insights into user experience design, enhancing functionality and user engagement across applications.

Furrl is where indie brands meet bold shoppers, making discovery personal, fun, and refreshingly different—because shopping should be an experience! 🚀

intro

Furrl - E commerce Marketplace 

I was lucky to work with Jay on several projects. He is a dedicated team player who always gave his all and played a crucial role in meeting deadlines. Jay has a gift for asking the right questions before starting a project and keeping a cool head in high-stress situations, which helped us work in a productive atmosphere. He also displayed an impressive ability to overcome challenges and actively sought feedback to improve his work. I am eager to observe the extent of his achievements in future endeavors.

Malavika Chinnusamy 

Jay is excellent learner when it comes to design thinking. During the time we worked together, I was consistently impressed with his ability to understand and analyze user needs. Jay is a quick learner and is always willing to go the extra mile to ensure that the end product meets the needs of the user. His attention to detail and ability to work well in a team make him an asset to any project. I have no doubt that he will continue to excel in the field of user experience design.

Krunal Ghorpade

I highly recommend Jay for his outstanding UI/UX design expertise. Jay consistently demonstrates a remarkable ability to merge creativity with user-centric solutions, resulting in exceptional designs that exceed expectations. His innovative approach and attention to detail ensure that every project he undertakes is not only visually stunning but also highly functional and intuitive for users.


Beyond his technical skills, Jay's professionalism, enthusiasm, and collaborative nature make him a pleasure to work with. He actively engages with stakeholders, listens attentively to feedback, and effectively communicates his ideas and recommendations.

Furrl

Jay Limbachiya